Use these simple formulas to help you become world-class copywriter.

1) ⭐ Use F-A-B model.

Example:

For those bright, sunshine days, the Super Retina XDR display (feature) now reaches a peak of 2000 nits outdoors - that’s twice as bright as before and the highest peak of brightness of any smartphone. (Advantage) So text jumps right off the screen. (Benefit)

Example prompt:

<aside> 💡 "Using the 'Features-Advantages-Benefits' framework, please write an email marketing campaign that highlights the [features] of our [product/service] and explains how these [advantages] can be helpful to [ideal customer persona]. Elaborate on the [benefits] of our product and how it can positively impact the reader."

</aside>

2) ⭐ Use PASTOR model.

Example prompt:

<aside> 💡 “Write an email marketing campaign using the 'PASTOR' framework to address the pain points of [ideal customer persona] and present our [product/service] as the solution. Identify the [problem] they are facing, amplify the consequences of not solving it, tell a [story] related to the problem, include [testimonials] from happy customers, present our [offer], and ask for a response.”

</aside>

3) ⭐ Use B-A-B model.

Example:

I made $0 online in 2019. (Before)

3 years later: (After)

What changed?

I started writing online every day. Here’s my simple 4-step process. (Bridge)

Example prompt:

<aside> 💡 “Using the 'Before-After-Bridge' framework, please write an email marketing campaign that presents the current situation with a [problem] faced by [ideal customer persona]. Show them the world after using our [product/service] and how it has improved their situation. Then, provide a [bridge] to show them how they can get to that improved state by using our product.”

</aside>