In this article, I will explain some practical use cases of how marketers can use Chat GPT for content marketing to support different digital marketing channels. We'll see that knowing how to Prompt ChatGPT will be a key skill, so I'll show different Prompting techniques before reviewing specific applications for the different digital marketing channels.
Some of the key digital marketing channels that I'll describe are summarized in this visual from my book Digital marketing: Strategy, Implementation and Practice. In the prompt examples, I'll focus on organic and paid search and social media marketing, but starting with email marketing.
The more I use it, the more impressed I am with the quality of conversational interactions and the opportunity to use it as a learning tool. However, we're seeing a crazy number of articles recommending how to use ChatGPT, many showing examples which don't seem critical enough about the output produced.
ChatGPT is a Natural Language Generation tool (NLG), so it's no big surprise it can suggest some mediocre alternative blog post titles. I'm impressed by the many things it can do, but we need to be selective and learn how to better prompt it to create genuinely useful copy or analysis.
That's what I'll be doing in this post, recommending techniques and listing other prompts you can use that I think are worthwhile to follow up.